When someone buys branded merch, they’re ordering more than just products. They’re trusting you to get the details right and deliver on your promises. If they don’t have confidence in you, they’ll keep shopping around. Considering that 87% of buyers say they’re willing to pay more for products from brands they trust, building credibility is well worth the effort.
A post on the SalesPOP! Blog explains that the best way to build trust is to always put your prospects’ needs first. They need to know what they can expect from you. There should be no uncertainty about what you can do for them. So, what does that look like in practice? We share insight from the SalesPOP! post in this issue of PromoPro Daily.
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Show web visitors they’re in the right place. Your website is a great place to build trust. Just remember that you only have a fraction of a second to make a positive first impression. The post recommends presenting a brand image that is professional aesthetically while clearly communicating the value you offer.
Make your trust signals more visible. In other words, communicate trust-building value before people start scrolling. According to the blog post, most people spend their time looking at above-the-fold content. So, it’s wise to include key information in this part of your website. You could include a statement about your brand’s history or features some compelling case studies. The idea is to position your company as a well-established brand on which prospects can rely for merch.
Show proof that prospects can trust you. It’s not enough to just say you’re a branded merch expert — you have to prove your trustworthiness. One way you can do this is by sharing examples of how you’ve helped other clients. Highlight case studies or client testimonials. This builds trust by showing rather than telling.
Remove any confusion. The post points out that confusion is the enemy of confidence. Before someone buys merch, they need to feel completely in their decision. Otherwise, they’ll put it off. The SalesPOP! post advises against describing your offer in complex detail and instead using clear, benefit-driven messaging.
Use content to demonstrate expertise. People don’t respond well to sales pressure. In fact, they usually feel alienated by it. The post says you can avoid this trust obstacle by eliminating sales pressure from your digital presence. Make your website about educating and helping your target audience.
Trust is what turns branded merch from a transaction into a partnership. When prospects feel confident and informed, they stop shopping around and start committing. Your job is to remove doubt and make it easy for them to say yes.
Compiled by Audrey Sellers
Source: A blog post from SalesPOP!, a digital content platform.
