To mark the 35th anniversary of the second-greatest Christmas movie of all time (behind Die Hard), Disney+ launched a series of Home Alone-themed experiences for fans, minus the tarantula.
Earlier this month, Prince St. Pizza locations were transformed into the fictional pizzeria the McCallisters order from before accidentally leaving Kevin home alone.
All locations featured branded pizza boxes, collectible packaging and updated menu items, including Kevin’s “lovely cheese pizza,” which the chain described as a “classic, all-Chicagoan pizza pie loaded with cheese, cheese and cheese – perfect for pizza lovers of all shapes and sizes who just really, really, love cheese.”
Locations in Chicago and Toronto took it a step further, decking out stores with Little Nero’s décor that made elderly millennials swoon. The real draw was the red pizza delivery car that plows over the McCallisters’ lawn ornament in the movie.
@brittanyvheats Immersive Home Alone pizza pop up!! From now through December 17th, Prince Street Pizza’s Studio City location has been completely transformed into Little Nero’s Pizza from Home Alone, in honor of the movie’s 35th anniversary. Send this to a friend who will come meet you for a slice of The Lovely Cheese Pizza in honor of Kevin McAllister! @Prince Street Pizza @Disney+ @hulu ♬ Rockin' Around The Christmas Tree – Brenda Lee
Disney+ didn’t stop at Italian food. It partnered with CLEAR for a “No Kevin Left Behind” airport activation ahead of the winter holidays. At nine major U.S. airports, CLEAR+ members named Kevin received a complimentary CLEAR concierge service for a future trip.
@clear Our Members are LOVING our “No Kevin Left Behind” campaign with @Disney+ ♬ original sound – CLEAR
Not named Kevin? No problem. From December 19–31, VIZIO users can launch the Disney+ app by shouting “KEVIN!” into the VIZIO voice remote. The command instantly takes viewers to Disney+ to stream.
