Hanes has launched its 10th annual sock drive to help the homeless and is donating more than 250,000 pairs of socks to agencies fighting homelessness in all 50 states. It will also donate a pair of socks for every order placed in December on the brand’s ecommerce site. The Hanes National Sock Drive is part of Hanes for Good, the corporate responsibility program of Hanes’ parent company, HanesBrands. Hanesbrands participates in the promotional products industry as suppliers Hanes/Champion/ComfortWash (PPAI 191138, S10) and Alternative Apparel (PPAI 217134, S5).

Along with the sock donations, Hanes is partnering with Rainier Fruit Company for its second “Pears for Pairs” campaign, which is currently running in United Supermarkets, Harris Teeter, Wegmans and Lunds & Byerlys stores. From late September through January, Rainier is donating a portion of the proceeds from bulk and bagged pear sales to the Hanes National Sock Drive. In 2018, the Pears for Pairs campaign resulted in 20,000 pairs of socks being donated to five nonprofits. It is also continuing its 10-year collaboration with Invisible People and its founder, Mark Horvath, to help raise awareness about homelessness. The company is offering consumers the opportunity to participate directly in the program as well by visiting www.hanes.com/donate to gift socks and underwear that will be distributed in needed styles and sizes.

“Most of us take basic apparel for granted, but we know a new, clean pair of socks can mean a lot to those experiencing homelessness,” said Sidney Falken, chief branding officer, HanesBrands. “We are committed to bringing a little comfort to those who need it most—and it is incredibly gratifying to have others, including many individuals across the country, join us in this effort.”

More than 100 agencies have received sock donations from Hanes.