“Safety doesn’t happen by accident.”

Babies are little bundles of joy that, as any parent or caregiver knows, require constant supervision. Safety hazards can be all around, from stairs and windows to electrical outlets and sharp objects. During Baby Safety Month in September, brands and organizations can roll out promotional campaigns to educate moms, dads and other care providers on how to keep infants safe.

Baby Safety Month dates back to the 1980s, when the Juvenile Products Manufacturers Association introduced Expectant Mothers’ Day. The day grew into a week and then a month, which eventually became known as Baby Safety Month.

In this issue of Promotional Consultant Today, we share a few promotional ideas for hospitals, nonprofit organizations and others to use during the occasion.

Plan For This Promo:

What: Baby Safety Month

When: September

Romp Around

Delight new parents with the Rabbit Skins Infant Harborside Melange Tank Romper. This machine-washable, unisex bodysuit comes in five colors and features a snap closure and double-needle stitching on the leg openings.

LAT Apparel / PPAI 254347, S4 / www.latapparel.com

Cozy Comfort

The soft and plush Hooded Baby Towel makes a great giveaway at water-safety classes or swim schools. Made from 100-percent cotton terry, the towel features striped binding on the edges.

Terry Town / PPAI 230911, S10 / www.terrytown.com

Satisfying And Safe

Babies love crinkle toys, making the customized Baby Paper™ a welcome gift for parents of infants. This soft, square fabric paper measures six inches by six inches and features a soothing crinkle sound. It’s safe for all ages and available in a rainbow of colors.

Artistic Toys & Promotions LLC / PPAI 110753, S5 / www.artistictoy.com

Contemporary Style

The Uptown Convertible Diaper Bag Kit offers a modern take on traditional diaper bags, letting wearers carry it as a messenger bag or backpack. Baby boutiques and brands in the baby-care market can bring awareness to Baby Safety Month with this useful gift.

Gemline / PPAI 113948, S11 / www.gemline.com

Sip And Go

The Elemental® Matte Insulated Water Bottle keeps beverages cold for up to 24 hours or hot up to 12 hours. It features a slim design and a stainless-steel lid with a bamboo top accent. Hospitals, birth centers and pediatricians’ offices can give this bottle during Baby Safety Month to remind parents of their role in keeping babies safe.

Elemental Bottles / PPAI 770416, S1 / www.elementalpromo.com

Compiled by Audrey Sellers