Generation Z – often defined as people born between 1997 and 2012 – makes up 18% of the workforce, surpassing the population of baby boomers, according to the U.S. Department of Labor.
With this quickly growing demographic comes new preferences and world views to consider when it comes to gifting and workplace culture.
Because Gen Z grew up with the internet, it’s not surprising that they are one of the most fashion-focused demographics. With constant inspiration from social media and a push for values to be reflected in garments, Gen Z knows exactly what they want.
While trends come and go, though, timeless basics still have a place in every Gen Zer’s wardrobe. When in doubt, something versatile is a good choice. Additionally, decorating items with more subtle logos or artistic graphics allows promo items to feel more like retail pieces. There’s a level of minimalism and elegance that Gen Z likes in a branded item.
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Neutral colors will always be important, but don’t shy away from bold colors. Gen Z loves to take risks, recently popularizing colors like butter yellow and cherry red.
Gen Z is full of outspoken change-makers, so make sure items reflect that spirit. Choosing items made from recycled materials or ethically sourced fibers is a great way to show you care about their views. As the generation set to inherit a world greatly impacted by climate change, eco-friendly options are crucial. Not only is it good for the planet, but it shows that Gen Z’s values are heard and respected.
As a Gen Zer myself, I have gathered a few products that are perfect for the workplace:
This Trendsetter Kit is perfect for the on-the-go Gen Z worker. This kit includes the Soho Elizabeth Small Backpack, the Slim Wireless Power Bank and Chromeo Wireless Earbuds and Wireless Charger. These items all come standard with full-color personalization. Customize the items with a creative and trendy graphic or simple logo to appeal to Gen Z. The backpack comes in a black/gray color, and the portable charger is black.
HPG / PPAI 110772, Platinum / hpgbrands.com
The LoveLetters Fanny Pack offers endless customization possibilities, allowing even the pickiest Gen Zer to find something they like. This on-trend fanny pack is offered in 42 colors, ranging from neutrals to bright orange. After you pick a color, you can customize it further with patches of shapes and letters. This item can hold four letters or symbols, enough for a monogram and shape or some other combination.
LBU / PPAI 111287, Standard-Plus / lbuinc.com
Bandanas have been making a comeback in fashion, and this USA-made Solid Stock Colors Bandanna is an ideal choice. According to Scott Thackston, director of marketing and product development at Caro-Line, the bandanna is made of 100% cotton natural cloth and is printed with eco-friendly water-based PMS ink.
Caro-Line / PPAI 113413, Silver / caro-line.net
The Robin Textured Cardigan is a versatile piece for the office. Made with a two-tone stitch in both seashell and black/white, it has a roomy fit, is machine washable and comes in sizes XS-XL. This cardigan can be worn as a top or layered over a blouse or dress.
Marine Layer / PPAI 690355, Standard-Base / marinelayer.com
The Heritage Prep Crew is a classic sweatshirt with vintage-inspired details. While it is a men’s item, it could be worn by anyone. It comes in four neutral color options – gray, black, navy and cream – and sizes S-3XL. Each color includes contrasting stripes on the wristbands, collar and hem. Adding a logo in the color of the accent stripes is a great way to maintain a minimalistic and elevated look.
Momentec / PPAI 187246, Silver / augustasportswear.com
This Rockridge Quarter-Zip Cotton Fleece Pullover is a cozy staple that offers inclusive sizing and comes in beautiful fall colors like forest green, maroon and navy, plus black and gray. Made of prewashed soft cotton, it’s extra cozy starting with the very first wear. It also includes open side pockets and vintage-inspired trims.
Landway / PPAI 243349, Standard-Base / landway.com
Brookshire is a freelance writer and former PPAI Media intern.
