Fossa Apparel (PPAI 330885, Silver), PPAI 100’s No. 60 supplier, has announced the hiring of Kenny Ved as its newest chief revenue officer.
- Ved joins Fossa from Goldstar, PPAI’s No. 16 supplier, where he spent the last 24 years and most recently held the title of director of global sales.
- During his tenure at Goldstar, the San Diego-based company achieved 2025 PPAI 100 High Marks in Growth.
“At Fossa, our mission has always been to carve out a special place in the apparel segment of the promotional products industry,” says Michelle Chen, president of Fossa Apparel. “Kenny’s track record of building supplier value and his deep industry perspective will help Fossa continue to innovate high-value products that create strong margins for our distributor partners.”

Michelle Chen
President, Fossa Apparel
‘All The Right Ingredients’
According to Ved, he plans to use that deep-rooted industry perspective and apply it toward the apparel sector, where he sees Fossa providing him with fresh and growing opportunities to achieve success.
“Apparel has never been more important in promo, and Fossa has all the right ingredients to lead this next chapter,” Ved says. “Fossa’s creativity, agility and commitment to distributor success set it apart.

Kenny Ved
Chief Revenue Officer, Fossa Apparel
“I’m excited to partner with Judy, Michelle, Eric, Tim [Mason] and the entire team to deepen distributor relationships, expand our presence and reinforce Fossa’s role as the apparel innovator in promo.”