Some ideas start in the boardroom. Others start with someone saying, “Hold my beer.”

Either way, the result was the Truckle, Ford’s limited-edition belt buckle that holds a key fob. It was built to mark the F-150’s 50th anniversary. The Dearborn, Michigan-based automaker wanted something that felt true to the truck’s craftsmanship and long history. It’s the kind of product that has Henry Ford’s ghost saying, “Whelp, here we are.”

The back of the buckle is where the horsepower hides. It holds a standard fob compatible with F-150 models from 2018 on. Slip it in, snap the buckle to your belt and when you get close, the truck senses the fob just like it would one in your pocket or purse.

“With the fob housed in the buckle, the truck automatically unlocks upon approach and locks when you walk away, offering true hands-free access,” according to Ford.

The fob is visible only from the backside of the Truckle. It’s held in place with a small lip and “locking fixture,” says Truckle designer Andy Andrews. “Once you have it in there, you’re not going to lose that key fob. You’re not going to be scratching your head wondering where it’s at. It’s right there with you in the Truckle.”

You know, because nothing says “Built Ford Tough” like unlocking your truck with your midsection.

Andrews and his small crew cut, etch and polish each piece by hand, often spending hours on a single buckle. The finished result is a mix of German silver, jeweler’s gold and copper, with intricate floral details and Ford’s classic blue logo embossed alongside a tiny image of a 1975 F-150. Andrews says the buckle is “extremely wearable and attractive” and has a “nice unisex feel” that anyone can wear.
@wranglin.m @Ford Motor Company has outdone themselves on this one 😱 Now available for purchase, I introduce to you, the Limited Edition Ford Truckle. A beautifully designed belt buckle with a fob locker created by @A.cut.above.buckles It’s stunning, it’s innovative & it’s a collectors piece. Thank you so much to the team at Ford for gifting me this unique piece to celebrate 50 years of the F150 🎉 #GiftedByFord #Truckle #Beltbuckle #fordtrucks #westernwear ♬ original sound – WranglinM

Andrews and his small crew cut, etch and polish each 4.5-by-3-inch buckle by hand. Made of German silver, jeweler’s gold and copper, it features intricate floral details and Ford’s classic blue oval embossed beside a tiny image of a 1975 F-150. Andrews calls it “extremely wearable and attractive” with a “nice unisex feel that anyone can wear.”

If you’re dead set on wearing the pants in your relationship with your F-150, you’ll have to pony up for it. The Truckle costs $200, and a matching leather belt sells for $34. Every buckle is serialized, boxed and shipped with a certificate of authenticity.

The Truckle is the kind of idea that sounds like a joke until you realize it’s already sold out. But, according to the product page, everyone needs to “hold your horses,” because there are “more coming soon.”