BRANDABLE
Short Stories
Startup gives brands a longer lifespan on Snapchat
The come-and-go premise of Snapchat has appealed to millions of users since its launch in 2012, but how do brands stay memorable on a platform that is built on impermanence? Startup company Naritiv, launched last year, aims to help companies form a more lasting impression with the help of popular Snapchat users, called creators. Together they create brand-specific content with Snapchat’s Stories feature.
The model follows Snapchat’s original purpose, which is for users to share their personal stories. With Naritiv, a creator shares his or her experience with a brand by posting photos and videos that are strung together in story form. Naritiv CEO and co-founder Dan Altmann says the project allows brands to see that if they can reach and influence potential customers in the earliest stages of brand awareness, those customers will remember the brands when deciding where to spend their money.
