MARKET SHARE
Do You Read Me?
Send emails that catch readers’ eyes without getting caught by spam filters.
When your marketing email is one of thousands in a sea of RFPs, meeting requests, hot deals and subscription pitches, the subject line has to jump out at the reader. But how do you write a compelling line that won’t be swept up in the spam filter? Read on for some ways to catch the reader’s attention, and hopefully set a course for a profitable business relationship.
Do tease the pitch.
“Hundreds of our customers keep coming back for [specific product].”
Now your recipient is thinking, “Hundreds? That’s a lot of customers. Does this product fit my needs? Of course it does! Are there any left for me?”
Do read their minds.
“Win over your customers with a better-quality [insert product here].”
You can anticipate a prospect’s needs just by doing a little research. If you know they were dissatisfied with a product that didn’t come from you, introduce them to the one that will erase those bad memories.
Do ask the question.
“Can we meet this week about promoting your [specific event or program]?”
The call to action is up close and personal, and the reader likely now wants to know the following: who you are, how you know about the event or program, and how you can help them successfully promote it.
