TECH TALK
Pairing Mobile Apps With Traditional Advertising
KAYAK promotes mobile app travel tools with cheeky online video ads
With an aim to make travel less stressful from beginning to end, KAYAK has introduced a new tool called Trips to its mobile app experience, and the online booking service is using humorous “Travel Hacks” online videos to promote it. Trips is the latest to join KAYAK’s suite of mobile app tools, along with Explore and Price Forecast.
Dubbed a “travel assistant” tool for keeping itineraries, travel documents and destination information in one place and for sharing with others, Trips is the digital equivalent of a butler, according to KAYAK’s tagline. The videos, developed by creative agency The Adventures Of, meld with KAYAK’s “Travel Problem Solved” campaign.
Keenly aware of its services’ global appeal, KAYAK has produced the videos for Trips in English, French, Italian, Spanish and German. View them at www.kayak.com/travelhacks
