commonsku (PPAI 552077) recently brought together 70 team members for its annual June HQ gathering at Toronto’s Novotel Centre.

  • commonsku is a cloud-based CRM, order management and social collaboration platform tailored to the promotional products industry.


The two-day event transformed the venue into a hub of AI innovation and cross-functional collaboration, aiming to accelerate the Canadian company’s growth.

commonsku CEO Catherine Graham kicked off the gathering with a year-to-date review and look-ahead session.

  • The team celebrated significant achievements, including explosive growth in client count, revenue exceeding 2024 numbers, successful event experiences and a 147% increase in Shops growth.
  • Discussions focused on key initiatives, such as the launch of Enterprise, skucamp Scottsdale, team growth and AI transformation.
  • The results of commonsku’s twice-annual employee engagement survey were also shared, with the company achieving a 100% participation rate.


A major highlight of the gathering was a dedicated AI workshop and hackathon. Led by Dileshni Jayasinghe, commonsku’s new vice president of technology, the workshop’s goal was to provide hands-on AI experience, enabling team members to experiment with ways to make their work easier, faster and more enjoyable.

Teams were formed to address specific challenges during the hackathon, including automating prospecting, organizing customer feedback, streamlining developer onboarding, creating a feature recommendation system, normalizing product ID formats and optimizing time management.

We’re always leaning forward, striving to streamline workflows, delight clients and accelerate growth for our customers.”

Mark Graham

President & Chief Brand Officer, commonsku

“Our June HQ gathering was a true testament to the collective energy, talent and commitment of our entire commonsku team,” says Mark Graham, president and chief brand officer of commonsku.

“The insights and alignment we gained from our strategic initiatives progress, the honest feedback from our engagement survey and especially the innovative spirit of the AI workshop will continue to keep us ’10 steps ahead.’ At commonsku, we are always leaning forward, striving to streamline workflows, delight clients and accelerate growth for our customers, and we couldn’t be more excited about the future with this incredible team.”