Big holiday coming up.

I’m not talking about the one synonymous with Jerry Lewis and the unofficial end of summer.

I’m talking about Promotional Products Work! Day, a celebration of the greatest marketing medium. No hyperbole – PPAI Research has the data to back it up.

PPW Day is an annual event organized by PPAI to raise awareness about the power of promotional products and the impact they can have on brand recognition, customer loyalty and overall business success.

This annual event is a great reminder of the impact promotional products have in driving real marketing results.”

Melissa Ralston

CMO, PPAI

On August 28, the Association – together with its members and other industry professionals – will actively recognize and promote the value and effectiveness of branded merchandise. Through various activities, events and educational resources, PPW Day aims to inspire and inform businesses and consumers why promo products are universally valued and essential to every brand.

RELATED: Photos: PPAI, Industry Companies Celebrate Promotional Products Work! Day

“We’re excited to celebrate PPW Day with all of you,” says Melissa Ralston, chief marketing officer at PPAI. “This annual event is a great reminder of the impact promotional products have in driving real marketing results. Of course, while we’re officially celebrating this Thursday, the power of promo is something we believe in and celebrate every day.”

PPW Toolkit

To help you celebrate, PPAI is giving you full access to a PPW toolkit.

Inside, you’ll find:  

  • Premium research to share with clients 
  • Social graphics that grab attention


Access the toolkit today and be ready to make some noise, have some fun and show the world why promotional products work!

Stay tuned to our social channels – Facebook, LinkedIn and Instagram – on Thursday, August 28, to see some of the most innovative and impactful promo campaigns.

Here are nine more ways to celebrate PPW Day.