Whether it’s piles of old files that need to be thrown out or relationships that are no longer serving you, sometimes it’s good to take stock of what’s working and not working in your business. In this issue of Promotional Consultant Today, we share three areas of your business that likely need some spring cleaning.

Your Environment

Get rid of your stacks. File them, toss them, delegate them. Do something with them, but just get rid of them.

Clean out old client files. The moment you clean out old client files, whether that means filing them into long-term storage or tossing them, you’ll discover new clients starting to contact you. I first discovered this when I was a freelancer—every time I wanted new clients, one of the things I did (along with marketing and picking up the phone) was to clean out my old client files. And somehow, it worked!

Get rid of the clutter in your office. Are there items that need to be returned? Do you have old samples to donate? Box them up and ship them out to a local charity [or Kids In Need Foundation where they can benefit kids in underprivileged schools].

Your Relationships.

Are you in relationships that are no longer serving you? Maybe you’re in different places or one of you has changed and it’s no longer a good fit. Be honest here. And be thorough. Look at your associates, teammates, business partners and affiliate relationships … and yes, even clients. If something isn’t working (your instincts have probably already zeroed in on the relationships you need to take a closer look at) then you probably need to recognize the need for change and move on.

Are there some difficult conversations you’ve been putting off? Maybe someone owes you money or didn’t live up to some other promise? Maybe they did something you don’t agree with? Whatever it is, spring cleaning is a great time to get those conversations taken care of so you can move forward.

Your Habits

Are there things you’re either doing or not doing that would make a difference in your life or business? Maybe you want to start exercising regularly or sending out personalized notes to potential clients. Or maybe you’re wasting a lot of time on things that aren’t serving you or moving you forward in your business? Take a look at what you’re doing on a daily basis to see if that’s helping you or hindering you.

None of these tasks are necessarily things you’re going to enjoy, but once you do them, you’ll be amazed at how good you’ll feel and how much refreshed energy you will have to put into your business.

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Source: Michele Pariza Wacek is a marketing strategist and owner of Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business.