The past few years have seen a resurgence of baggy clothes, and this trend isn’t going anywhere. Gen Z wants to emulate the street-style looks of celebs like Billie Eilish and A$AP Rocky, and millennials just want to embrace the comfort of oversized clothes.
The trend debuted in the ’90s, influenced by hip-hop, grunge and rebellion. The baggy clothes intrigue carried into Y2K before fading away with the rise of skinny jeans and athleisure. Now oversized clothes are back and baggier than ever.
Adopting this trend keeps you current and can help you make a long-lasting impact. “One of the strengths of the oversized trend is its longevity,” says Dominic Mincieli, creative director at Vantage Apparel, PPAI 100’s No. 14 supplier. “Relaxed, oversized silhouettes tend to stay in rotation longer, which gives branded apparel a better chance of becoming a go-to piece rather than something worn once and forgotten.”
This retail-inspired trend can help your branded merchandise stand out from the rest. Mincieli explains that as this trend makes its way into the promo industry, “it creates an opportunity to offer pieces that feel current, comfortable and more naturally integrated into people’s everyday wardrobes. Paired with bold decoration, oversized branded apparel becomes more than a giveaway – it becomes a piece that carries brand identity, style and cultural relevance.”
When choosing how to decorate these oversized pieces, the sky is the limit. For a retro look, try a Y2K-inspired graphic with nostalgic colors. If you want to keep it more current, opt for a simple yet strong graphic or logo. Don’t be afraid to mix it up.
“Creative decoration, whether it be oversized graphics, subtle sleeve placements, mixed deco techniques or textured deco methods, is shaping a new generation of promotional products,” Mincieli says. “These details turn apparel into wearable storytelling for modern brands.”
This Unisex 7.5-oz. Heavyweight Long Sleeve Tee is designed to evoke the boxy silhouette of the Y2K era with a relaxed fit. The long-sleeve shirt is unisex and comes in sizes XS-4XL, making it a great choice for group gifting. It is made of 100% ring-spun cotton and comes in 10 colors, including neutrals and brighter hues, making it an ideal canvas for a vintage-inspired graphic or a minimalistic logo.
BELLA+CANVAS / PPAI 304892, Silver / bellacanvas.com
This Urban Heavy Unisex T-shirt provides vintage style with modern sustainability. The tee is made from a blend of recycled and organic cotton that is fully traceable, and it offers a stylish oversized fit inspired by streetwear and urban style, with dropped shoulders and a lightly cropped length. It comes in sizes 2XS-3XL and is offered in 10 standard colors, as well as any Pantone color, making this a great option if you need a specific brand color.
allgoods co. / PPAI 904600, Standard-Base / allgoodsco.com
This Ultra Soft Full Zip Fleece is a baggy garment you can wear year-round as a perfect on-the-go layer. The super-soft fleece, made primarily of cotton, features a kangaroo pocket and a flat drawcord hoodie. It comes in black, gray heather and navy and sizes XS-5XL – and for an extra-baggy fit, try sizing up. This could be a fun item for creative decoration placement, with plenty of space to do a chest, sleeve or back design.
Vantage Apparel / PPAI 113235, Platinum / vantageapparel.com
The 2025 Hermitage Overshirt is a perfect layering piece that will help make the transition from spring to summer seamless. While not designed specifically to be oversized, you can order a size up to achieve that baggy look. The shirt comes in a timeless denim blue and sizes S-5XL. It features metallic snap buttons and is made from 80% cotton and 20% recycled polyester.
Fossa Apparel / PPAI 330885, Silver / fossaapparel.com
Need bottoms? These Garment Dyed Urban Sweatpants are streetwear-inspired and ideal for remote work or getting cozy. Made of 80% cotton and 20% recycled polyester, they come in sizes XS-3XL and nine colors. With no side seams, both legs offer a perfect spot for a design or logo. The sweatpants also have side pockets with internal zippers for extra security and an elastic waist with drawcords. Since they are garment dyed, they have a slightly varied lived-in color look, which can add some vintage charm.
Lane Seven Apparel / PPAI 630869, Standard-Base / lanesevenapparel.com
Brookshire is a freelance writer and former PPAI Media intern.
