SnugZ USA (PPAI 112982, Platinum), PPAI 100’s No. 6 supplier, has announced that Alan Tabasky has joined the company as senior vice president and chief supply chain officer.

Tabasky brings more than 15 years of leadership at BEL USA, parent company of BEL Promo, PPAI 100’s No. 44 distributor, where he most recently served as president. Tabasky also served as chief supply chain officer of BEL USA.

Alan Tabasky
SnugZ has a phenomenal reputation, strong leadership and a values-driven culture that aligns with how I lead.”

Alan Tabasky

SVP & Chief Supply Chain Officer, SnugZ USA

“Leaving BEL USA wasn’t an easy decision, but I’m incredibly excited about what’s ahead,” Tabasky says. “SnugZ has a phenomenal reputation, strong leadership and a values-driven culture that aligns with how I lead. I’m energized by the opportunity to contribute to its next phase of innovation and growth.”

Tabasky’s Background

Tabasky joined BEL USA in 2010 following the acquisition of Hurricane Line, the company he founded and led with his wife Heidi for 17 years.

During his tenure at BEL, he helped architect the company’s vertically integrated business model, led supply chain transformation initiatives and built BEL Promo into a leading force in the wholesale promotional products market.

Alan’s industry experience, operational acumen and customer-centric approach make him a perfect addition to our executive team.”

Brandon Mackay

CEO, SnugZ USA

  • He also guided the company through two private equity transitions and multiple phases of accelerated growth.


“Alan’s industry experience, operational acumen and customer-centric approach make him a perfect addition to our executive team,” says Brandon Mackay, MAS, CEO of SnugZ USA. “We’re thrilled to welcome someone with Alan’s deep knowledge and passion. He brings a fresh perspective and a proven ability to drive scale, process and partnership across the value chain.”