Deadly and unexpected floods struck the Central Texas region over the Fourth of July weekend, claiming at least 95 lives with rescue attempts still in progress.
The majority of reported deaths occurred in Kerr County, just north of San Antonio, including more than 25 children.
The mayor of Kerrville has warned residents that it will be “a rough week” ahead as searches for missing persons are becoming more likely to finish with tragic outcomes.
Promotional products industry organizations are beginning to mobilize assistance efforts. PPAI is in contact with Promotional Products Association Southwest (PPAS) and Houston Promotional Products Association (HPPA).
- The two regional associations are conducting a joint meeting of their executive committees to determine the best course of action in order to direct assistance to those most urgently in need.
- Once determined, PPAI will amplify the message and assist PPAS and HPPA in their efforts.
Houston-based HIRSCH, PPAI 100’s No. 23 supplier, has already informed PPAI Media that it plans to make a substantial donation to victims of the floods. Founder Peter Hirsch has been working to determine the specific funds best established to rebuild the communities, camps and businesses that were destroyed as well as assist the families that lost loved ones.
‘We Made It Out The Other Side’
People in the region, including promo professionals, were shocked by the devastation, as there was little warning that such severe flooding would occur.
John Baker, owner of San Saba Cap & BeBop T-Shirt Shop, located in Kerrville, confirmed to PPAI Media that he and his employees are now safe.
“Our team made it to the other side,” Baker says. “Our community needs lots of healing prayers. The Guadalupe River looks like a war zone.”
PPAI Media is still gathering information on the impact to area promotional products businesses and to share how members can join PPAS and HPPA in their relief efforts.
