When you’ve worked hard to hire the best promo pros for your team, the last thing you want is to lose your top performers. Loyalty isn’t something you can assume, though. With average tenure falling below 4 years, your best people may be on their way out just as their potential is peaking. The good news is that loyalty can be earned and kept when you know what drives it.

Vantage Circle’s Shaoni Gupta says employee loyalty doesn’t happen by accident — it’s driven by multiple factors, from recognition to advancement opportunities. In this issue of PromoPro Daily, we share her thoughts on some of the biggest reasons employees stay with their company. Read on to learn how to keep your team members engaged and committed for the long haul.

  1. Recognition and appreciation. Employees want to know their work is being noticed and valued. A simple shoutout, whether in a team meeting or a quick email, can do wonders, Gupta says. Just make it consistent and genuine.

  2. Growth opportunities. People want to know if their organization offers chances to grow professionally. Show them all the opportunities available to them, from expanding their promo skills to taking on new challenges.

  3. Supportive leadership. People leave managers, not companies, Gupta points out. Unsupportive management and leadership will cost you your top talent. On the flip side, employees are often willing to go the extra mile and stay for the long haul when they have supportive managers.

  4. A positive and inclusive company culture. Gupta says this looks like an environment that is free from micromanagement and empowering towards employees. An inclusive workplace helps employees feel connected to each other, which can lead to long-term loyalty.

  5. Competitive compensation and benefits. Gupta recommends regularly updating your compensation package to attract and retain top talent. If possible, consider revising your offerings to include benefits like education assistance or flexible work schedules.

  6. Well-being initiatives. People have re-evaluated their work priorities after the pandemic, Gupta says. Work-life balance is no longer a nice-to-have perk. Show your employees you value their well-being and not just their output by offering things like remote work or additional personal days to recharge when needed. 

Many factors drive employee loyalty. People want to know they’re valued, they want to receive fair compensation and they want to maintain a healthy work-life balance. When you invest in ways to earn their loyalty, you’ll benefit from a culture where promo pros don’t just stick around but feel inspired to deliver their best.

Compiled by Audrey Sellers
Source: Shaoni Gupta is a content marketing specialist for Vantage Circle, a global employee engagement platform.