Shares of 4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor – rose as much as 23% in early trading on Tuesday after the Oshkosh, Wisconsin-based company reported a promising update.
After delivering a “resilient operational and financial performance” against the backdrop of “volatile macroeconomic conditions” in the 10-month period up to the end of October 2025, 4imprint says it expects full-year revenue of not less than $1.32 billion and profit before tax of not less than $142 million.
- The revenue projection sits at the high end of the current analyst forecast range and the profit before tax projection is above the upper end, 4imprint says.
- The firm reported revenue of $1.37 billion in 2024 – the highest revenue report for a distributor that the promotional products industry has ever seen.
Order intake has continued to run approximately 3% below the prior year with average order values in line with 2024, the company reported. While existing customer order count was flat year to date, new customer order count was down 13%, a continuation of the performance seen in the first half.
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Gross profit margin has remained strong at just below 33%, the company says, as “product cost increases due to tariffs are being phased in later than anticipated.”
Meanwhile, 4imprint’s board has approved a $10 million capital expenditure for the relocation of its leased office space in Oshkosh to its recently expanded distribution center, which is expected to be completed in mid-2026.
“The board is confident that [4imprint] will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve,” the company says.
