Despite its resilience to the impacts of tariffs and the global trade war, 4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor – anticipates “supply chain disruption and higher product costs” during the second half of the year.

During its annual general meeting on Wednesday, the publicly traded company reported that revenue for the first four months of 2025 was in line with the same period in 2024.

  • While gross margins remain strong and average order values are even with the prior year, order intake is down approximately 2%.


However, 4imprint Chairman Paul Moody admits its “difficult to predict” how tariff policy may affect the broader macro-economic backdrop.

“As demonstrated in previous periods of uncertainty and supply chain disruption, 4imprint’s strategy, including a strong balance sheet, gives the business a competitive advantage,” Moody says.

The board remains confident in 4imprint’s ability to navigate the current uncertain environment.”

Paul Moody

Chairman, 4imprint

“The board remains confident in 4imprint’s ability to navigate the current uncertain environment, delivering the best possible near-term financial results while positioning the business to take advantage of opportunities that will present themselves as certainty returns.”

Record-Breaking Revenue

In March, 4imprint released the highest revenue report for a distributor that the promo industry has ever seen.

The London, U.K.-based company, which operates out of Oshkosh, Wisconsin, reported that its 2024 revenue came in at $1.36 billion – a year-over-year increase of more than $40 million.

That breaks down to 3% growth from 2023 to 2024, which represents less growth than the firm had accomplished the previous year.

  • Operating profit increased by 9% year over year from $136.2 million to $148.1 million.
  • Profit before taxes also went up 10% from $140.7 million in 2023 to $154.4 million in 2024.


4imprint says it will announce its half-year results on August 6.