Abby Burke, 33
National Account Executive, Walker-Clay
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What prepared you for the success you’ve had in your promo career?
I was actually working in finance before I came to promo. No one in my family had gone to college, and I was going to have this whole big life that nobody had. I did a good job. I played the part. I dressed the right way and spoke the right way, but working at Walker-Clay, or working in promo, was the first time that I’m 100% just Abby, and people are not only just responding to it, it seems like people like it.
What brings you joy in your work?
What I love most about the work is that every single day is different, and every single day requires creativity and thinking outside of the box, and as soon as you finish a project that you loved, there’s already an exciting new one.
What does Walker-Clay do to keep you growing?
The most important thing is that everybody is incredibly different on the team – every single person, all of our personalities, the way that we work. And we all require very different education and training, and we have different passions. They’re really good at letting all of us follow our path and our interests and giving us the support individually that we need.
How do you hold yourself to a high standard while still fighting against perfectionism?
I don’t seek perfection. My mindset is that I can be really creative, and it might inspire a better idea next time. So, even if I think, “Oh, this could’ve been better, it could’ve been more perfect,” it’s something just in my back pocket that I’ll remember the next time.
