Natural Trends (PPAI 235352, Silver) has announced the introduction of Liquid I.V. to the branded merchandise industry through the form of a four-stick Liquid I.V. branded Hydration Tube, with individual stick packs also being added to many of Natural Trends’ outdoor and travel essentials kits.

“Liquid I.V. is a great addition for clients because it’s a brand people know and trust, and it’s something they’ll actually use,” says Joel Krane, vice president of sales at Natural Trends. “That makes it a strong choice for all kinds of on-the-go lifestyle and wellness promotions.”

Proforma (PPAI 196835, Platinum), PPAI 100’s No. 3 distributor, recently participated in Full Sail University’s Hall of Fame Week.

Proforma’s Senior Vice President of Information Security and Operations, Michael La Plante, who is a Full Sail graduate and Hall of Fame inductee, provided one-on-one mentoring sessions, sat on multiple panels, participated in meet and greets with students and gave two presentations during this year’s Hall of Fame Week.

Through La Plante’s presentations, students gained insight into general security knowledge and learned how to build their own websites, including finding professional templates, understanding the basics of HTML, CSS and JavaScript, and customizing their designs.

“We value opportunities to engage with students because they represent the future of our industry,” La Plante says. “The opportunity to help the next generation understand security initiatives and connect foundational skills with real-world technology practices is essential for the ever-evolving tech landscape.”