Beacon Promotions (PPAI 113702), a subsidiary of HPG (PPAI 110772, Platinum), has issued a recall on repackaged promotional M&M’s in 20 states.

The recalled products contain undeclared milk, soy and peanuts, posing a risk to anyone with allergies to those ingredients, according to an online enforcement report from the Food and Drug Administration.


Beacon initiated the recall on Jan. 26, and the FDA classified it as a Class II recall on Feb. 4, meaning exposure to the products “may cause temporary or medically reversible adverse health consequences or where the probability of serious adverse health consequences is remote.”

@fox10phoenix A recall has been issued for M&M products sold in 20 states, including Arizona, due to the undeclared allergens of milk, soy, and peanuts in the candies, according to the FDA. Click the link in our bio for more on this story. #recall #arizona #fox10phoenix ♬ original sound – FOX 10 Phoenix

The recalled items include:

  • 1.3-ounce repackaged M&M’s Peanut candies labeled “Make Your Mark” with lot M1823200 and a best-by date of April 30, 2026 (541 units).
  • 1.3-ounce repackaged M&M’s, Item BB458BG (5,788 units). Lots include L450ARCLV03 (12/1/2025), L502FLHKP01 (1/1/2026), L523CMHKP01 (6/30/2026) and L537GMHKP01 (9/1/2026).


The recalled products are branded for 29 end buyers, including Subaru, Xfinity, Dropbox DocSend, Adobe, Best Western, Morgan Stanley and multiple universities, among others.

  • The full list of end users whose promotional M&M’s have been impacted is available in the online enforcement report.
  • Nutrition facts and ingredients can be found on HPG’s website.


The products have been recalled in the following states: Alabama, Arizona, California, Florida, Iowa, Kansas, Kentucky, Massachusetts, Maryland, Minnesota, North Carolina, New York, Ohio, Pennsylvania, South Dakota, Tennessee, Texas, Virginia, Washington and Wisconsin. 

“During an FDA inspection on January 21, Beacon was informed that the packaging on two of its items, “BB471BG M&M’s Peanut Taster Packet” and “BB458BG M&M’s Plain: Taster Packet,” needed a label indicating that they may contain peanuts,” HPG told PPAI Media.

“Beacon took immediate action and voluntarily sent a formal recall letter to the distributors who had ordered these items. The labeling on the two items included in the recall has been corrected, approved by the FDA and the product is available for purchase again.”

Other suppliers of M&M’s in the branded merch industry aren’t impacted by the recall.