Ever heard of loop marketing? It’s the idea that everything you put into the world should teach you what to do next. You publish, watch what happens, learn from it and immediately adjust. You don’t set it and forget it. It’s a constant feedback loop that keeps your marketing aligned with what actually works.

In a HubSpot post, writer Jenny Romanchuk explains that loop marketing acknowledges the shift in buyers’ behaviors influenced by AI search. It replaces the traditional linear model that assumes buyers funnel through the same touchpoints and act similarly throughout the journey. With loop marketing, every action feeds the next one. We share more from Romanchuk in this issue of PromoPro Daily.

Loop marketing allows for personalizing at scale. Romanchuk says AI personalization is a top trend for this year, with nearly half of marketers already using AI to tailor content. As teams create more targeted content, the volume of data grows fast and personalization can start to break down. Without a looped system, personalization becomes static, signals fragment across tools, and outputs are no longer informed by what actually works.

Loop marketing simplifies content repurposing. According to Romanchuck, content repurposing is the backbone of marketing efficiency. She says 35% of marketers repurpose assets across channels. Teams are expected to publish everywhere, but headcount rarely grows. Loops make this simpler. One asset goes out, teams see what performs and they learn what to spin into a video, social post or short script.

Loop marketing means teams are ready to adjust. Romanchuk points out that search is in the middle of its biggest shift in years. AI overviews and LLMs now sit between brands and their audience, changing how people discover, compare and evaluate products. She says that without a looped model, teams adapt too slowly and optimize using lagging indicators.

Loop marketing is modern marketing. While traditional marketing often works like a straight line with planning, launching and moving on, loop marketing is different. It’s more like a conversation. You put something out, see how people respond, learn what’s working and adjust. Each round makes the next one stronger, so results build on themselves instead of starting from scratch every time.

Compiled by Audrey Sellers
Source: Jenny Romanchuk is a senior B2B marketing and sales writer at HubSpot. She has over 8 years of experience in content marketing, PR and business development.