Editor’s Note: This sponsored content is brought to you by Brand-Driven Tech [PPAI 878732, Standard-Plus]. Visit the Brand-Driven Tech website to learn more.)

Distributors often juggle a patchwork of online store platforms, creating inefficiencies and making it hard to keep up as clients grow.

The reality is that most distributors want to sell, rather than get bogged down in store setups or admin. “Many don’t have the expertise to build a store themselves, and that’s why they turn to us,” says Ryan Born, vice president at Brand-Driven Tech (BDT). “With features for simple programs and more advanced needs, the platform grows right along with their clients. BDT is turnkey and it scales.”

 That’s why BDT was built by a distributor, for distributors.

“We lived on the distributor side for nearly 30 years and built tech that matches how distributors sell and helps make sticky customer relationships,” says Tom Hanchette, founder and president. The company developed this single system to accommodate client needs without requiring a platform switch.

Why Distributors Choose BDT

BDT provides distributors and their clients with flexibility in product offerings. For one, you can combine stock and on-demand products in the same store and order. This functionality beats many competitors right out of the gate in providing a highly flexible store platform.

“Our Quick Select product selection tools let your customers merchandise their stores directly, speeding up onboarding and program refreshes,” says Matt Gonzales, director of client experience.

In a single client store, distributors can manage multiple iterations, including a temporary pop-up, an always-open store, a print-on-demand program or a rewards shop. Users only pay when the store is open and can batch orders as needed.

Depending on who logs in, end-users see different products, pricing and shipping methods. A user can consolidate a client’s multiple stores into one to reduce costs and cut admin work.

A distributor can also efficiently manage all stores from a single dashboard and use global updates and reporting. “One distributor manages 100 stores from a single dashboard,” Born says.

BDT’s pricing model protects distributor margins by not charging commissions or taking control of payments. “Why should a distributor have to give up margin on every single order?” Hanchette says. “We’re not holding your money hostage. You own the transaction. With BDT, your cost per sales dollar goes down as the customer program grows.”

Looking To The Future

BDT is future-focused and highly responsive. The team quickly implements distributor-requested features, often within a week, and makes relevant enhancements available at no additional cost to all users.

“We keep a public change log showing we’re constantly making updates,” Born says. “We prioritize an intuitive, self-service platform so distributors, who work with their customers 24/7, don’t have to call their tech company.”

The fastest growth has been in POD apparel. BDT integrated with STAHLS’ Fulfill Engine and continues to expand its on-demand catalog, helping distributors capture more opportunities.

BDT also sees growing demand for group rewards and incentive programs, often set up as pop-up shops within existing stores. “We’re revamping redemption stores with unique features so users can support these programs,” Born says.

Build Your First Store Risk-Free

Distributors can sign up and design their first client store in minutes, with no upfront costs. “Distributors can walk into a customer with a store already built, and there’s no charge until it goes live,” Born says. “Our platform works for any program, from uniforms to recognition to sales incentives, and once you land that first program, it gives you the foundation to win the next.”

Ready to wow your clients and earn more sales by setting up an online store to capture department orders, reward and recognition programs, and other opportunities?

Visit BrandDrivenTech.com to create free sample stores you can use to win your next big opportunity!