After being named president at PromoShop (PPAI 204997, Platinum) late in 2023, Kate Alavez, MAS, turned in a whirlwind year. Personally, she was elected to the PPAI Board of Directors, received honors from PromoStandards as its Distributor Person of the Year and formed an industry task force to streamline order processes.
In 2025, PromoShop acquired JR Resources, another California-based distributor, continuing on its growth trajectory.
The company spent 2025 focused on internal culture and structures as well, such as a move to sync its compliance and import department under operations, creating simplified collaboration for data-driven decisions aligned with organizational values.
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