In 2024, Brandaddition (PPAI 105169, Platinum) focused on growing its people and sharpening operations.

A global mentoring program launched alongside a revamp of the company’s performance review process, which now includes 360-degree feedback for managers.

The business also earned a slate of global ISO certifications, reflecting its commitment to quality, safety and sustainability. Behind the scenes, new systems were put in place to improve shipping, customer service and team communication. Cybersecurity remained a priority, with stronger protections and training rolled out across the company to keep client data and internal systems safe.

PPAI 100 Percentile By Category