The State Of Responsibility 2024

If you’ve ever cold called a decision-maker, you’ve probably heard, “I’m in a meeting right now.” This might cause you to panic-pitch as fast as you can or hang up and move on. You might not consider that if they were in a meeting, they wouldn’t answer the call in the first place. The old […]

With keynote speakers and roundtable discussions at PPAI’s North American Leadership Conference this week hitting on so many topics shaping the promotional products industry right now, every conversation felt relevant and thought-provoking to first-time attendee Todd Wallace, MAS. One of his biggest takeaways was the critical role of communication between PPAI and the members of […]

The Association has announced this year’s recipient of the 2025 PPAI Woman of Achievement Award: Vera Muzzillo, CAS, CEO of Proforma, PPAI 100’s No. 3 distributor. For 15 years, PPAI has awarded women who’ve spurred the industry forward. Their outstanding leadership, dedication and talent have impressed peers, empowered other women and energized entire communities. Muzzillo […]

Business agility is essentially how fast your company adapts to changes. These changes could be shifting client needs or disruptions like global tariffs. In today’s environment, where things can change overnight, it’s important to be able to pivot quickly. Ted Kitterman, a content manager for Great Place to Work, says your staff members play a […]