’Tis the season … for Christmas in July!
While not everyone celebrates the mid-year holiday, there’s no harm in bringing a taste of winter cool to hot summer days. Whether you’re planning a festive promotion or just want to add some playful cheer, now’s the perfect time to sleigh your marketing.
But if thinking of Frosty, Rudolph and the gang has you feeling all bah humbug, use these ideas from suppliers’ latest holiday previews and lookbooks to begin prepping for the Q4 rush.
After all, these are some products that Santa himself would put on his wish list.

Christmas Eve isn’t complete without leaving out some cookies. The Fresh Beginnings Chocolate Chip Cookie Tin from NC Custom will make you feel like jolly old St. Nick during his busiest night of the year. This tin comes with a full color imprint on the top of the lid with nine individually wrapped non-melt cookies. Pair it with a cold glass of milk for a post-swimming snack.
NC Custom / PPAI 111662, Silver / nccustom.com

The Terra Pack 2-in-1 Backpack and Lunch Cooler from Goldstar is not only a great item for work or play but also contains a mini winter wonderland. This backpack has two compartments; one is uninsulated with a padded laptop sleeve and the other is a cooler, which has a 17L capacity and has sonic-welded seams to prevent any leaks. It’s available in green or black and allows customization with full-color heat transfer technology.
Goldstar / PPAI 114031, Platinum / simplygoldstar.com/na/

The Ladies’ Dune Sun Hoodie (which also comes in a men’s version) from Fossa Apparel lets you enjoy the comfort of long sleeves with cooling technology to keep you summer ready. The moisture-wicking hoodie made with 92% recycled polyester can shield you from the sun with UPF 50 and has a cool-touch treatment on the fabric.
Fossa Apparel / PPAI 330885, Silver / fossaapparel.com

While a Santa hat isn’t very practical for the summer, the Seeker Bucket Hat from Aakron Line is the next best thing. This trendy style hat is made from 100% cotton and is perfect for sun protection. It comes in blue, green, black, pink, grey and khaki: You can have it imprinted with one color, full color or a full-color patch. With an order minimum of 48, it’s a great party favor for your Christmas in July bash.
Aakron Line / PPAI 111082, Gold / www.aakronline.com

Terry Town’s Sunset Straw Bag is a chic accessory for poolside or for carrying Christmas in July gifts to a party. This straw bag has a 4”x4” faux leather pocket imprint area with full-color imprint capabilities. It has a zipper closure cloth lining and another zippered inner pocket, so everything will stay secure inside the bag. The exterior is a hand-woven natural grass material, and the bag has leather straps.
Terry Town / PPAI 230911, Gold / www.terrytown.com