SanMar (PPAI 110788, Platinum), PPAI 100’s No. 1 supplier, has announced a new partnership with Richardson (PPAI 263149, Standard-Plus).
Launching in January 2026, the initial Richardson lineup at SanMar will feature 15 exclusive apparel styles and 31 headwear styles, including the 112 Trucker, “America’s Favorite Cap.”
“SanMar’s unparalleled leadership in distribution truly sets the standard for our industry,” says Kelly Richardson, president and CEO of Richardson. “Its commitment to quality, innovation and service is unmatched, and we’re thrilled to be joining forces with a fellow family-owned company that shares our values and our dedication to customer satisfaction. This collaboration represents an exciting new chapter for Richardson, and we look forward to delivering exceptional products to our customers together.”
“We’re proud to bring customers the brand they’ve asked for more than any other, and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles,” adds Jeremy Lott, president and CEO of SanMar. “Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”