Arch Promo Group (PPAI 820951, Silver), PPAI 100’s No. 28 supplier, has partnered with Yukon Outfitters to bring a curated collection of its outdoor lifestyle products to the promotional products industry.

“We’re excited to bring to the industry a fresh collection that will give distributors and their customers new excitement for end of the year gift giving and beyond,” says Scott Anderson, vice president of sales and marketing at Arch Promo. “This rugged, yet reasonably priced brand is just what the market ordered.”

John Bissert, vice president of sales and business development at Yukon Outfitters, adds, “We’ve always felt that our unique mix of products, customization capabilities and price points would be a great fit for the promotional products industry. We feel confident that Arch Promo/BGD Promo is the right supplier for Yukon Outfitters to partner with as a key supplier, and I’m looking forward to working with the firm to grow our business and provide a great experience to the distributors in this channel.”

Prime Line (PPAI 112744, Silver), the hard goods division of S&S Activewear, has announced the addition of a new collection of bags from Under Armour and Oakley, sourced through S&S Activewear.

This new collection includes a variety of styles designed for diverse needs, from daily commutes to gym sessions and travel.

“We’re thrilled to bring these iconic Under Armour and Oakley styles to our customers,” says Eric Levin, general manager of Prime Line. “This curated selection allows us to meet the growing demand for high-quality, recognizable retail brands in the promotional space. These products are ideal for corporate gifts, team gear,and event giveaways, offering both exceptional value and brand recognition.”

Bob Lilly Promotions (PPAI 208474, Standard-Plus) recently hosted its Brand Camp at Toyota Stadium in Frisco, Texas.

• The event saw more than 170 attendees representing 75 companies, including 25 new clients.
• There were 30 suppliers representing over 65 lines at the event.

“The chain stitch live activation was an incredible hit,” says Andrea Weston, CAS, vice president of strategic partnerships at Bob Lilly Promotions.

Pukka, a manufacturer of custom headwear, was acquired by Imperial (PPAI 133496, Standard-Plus) last year and has continued to operate under its own identity with the support of the Imperial team. As part of this expansion, Pukka has partnered with Sportsman Cap & Bag to debut three all-new styles specifically for the wholesale space.

“We’re thrilled with how these styles came together. Our team put a great deal of thought and effort into ensuring these hats reflect the Pukka standard,” said Mike Hiskey, creative director at Pukka. “We’re equally excited to introduce Pukka to the promo market and expand our presence in the wholesale space.”