(Editor’s Note: PromoWire by PPAI Media is a running digest of updates submitted from organizations around the promotional products industry. PPAI Media will consider newsworthy entries from any member organization.)

May 26, 2023

Fossa Apparel Clarifies Structure, Promotes Michelle Chen To President

Fossa Apparel (PPAI 330885, S1), has clarified and formalized its executive structure to manage the growth of its in-line and custom business segments.

  • Judy Chen, founder and owner, will continue to lead all product development and merchandising for both business segments.
  • Michelle Chen, formerly director of sales, becomes president and takes on a more strategic role to leverage her experience, knowledge and industry visibility to position Fossa for long-term growth. She will be supported by an increased internal sales support team.
  • Eric Chen will continue in his role of CEO/GM managing all production, distribution, IT and training.
  • Will Tang will continue in his role of CFO overseeing the financial aspects of the business.
  • Tim Mason will continue as VP of sales overseeing the sales organization and the direction and management of all national accounts.

May 24, 2023

Genumark Earns B Corp Certification

Genumark (PPAI 261066, D11) has officially become a Certified B Corporation, defined as a company that uses the power of business to address society’s greatest challenges.

  • The company joins the rapidly growing movement of over 6,000 Certified B Corporations from 150 industries across 80 countries, including companies like TOMS, Patagonia and Ben & Jerry’s.
  • B Corp companies voluntarily meet high social and environmental performance standards, accountability and transparency.
  • The process to achieve and maintain certification is rigorous and requires engaging teams and departments across the entire company.

“Our team has been working diligently for years to make this a reality, and this certification represents a very proud moment for all of us at Genumark,” says CEO Mitch Freed.

Chris Broderick Joins Cap America/DML

DML/Cap America (PPAI 111597, S10) has added Chris Broderick, Sequence Sports Marketing, as a sales agent.

  • Broderick brings extensive experience and expertise in corporate and sports sales.
  • He will be responsible for the company’s Southern Alberta, Canada, territory, focusing on existing clientele and targeting new sport markets to drive revenue growth.

“With Chris joining our team, we have gained a talented professional who possesses a deep understanding of our industry landscape and a strong track record in achieving sales targets,” says DML President and Co-Founder Ron De Moor. “His dedication and customer-centric approach align perfectly with our company’s values and goals.”