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    PromoWire (5/13-5/14)

    News And Notes From Around The Industry

    Maple Ridge Farms Expands Sweeter Cards Product Line

    1/5

    The Vernon Company Adds Sales Pros

    2/5

    SanMar Recognized As A US Best Managed Company

    3/5

    Charles River Apparel Sponsors Circle Of Hope’s Flagship Fundraiser

    4/5

    Imperial Voted No. 1 Headwear Brand In Golf

    5/5

    PromoWire

    Maple Ridge Farms Expands Sweeter Cards Product Line

    Maple Ridge Farms (PPAI 114165, Gold), PPAI 100’s No. 60 supplier, is expanding its popular Sweeter Cards line.

    Initially known for its gourmet chocolate bars tucked inside customized greeting cards, Sweeter Cards now includes chocolate-dipped pretzels, candy-coated chocolates, gummi bears and an expanded lineup of cookies.

    “Our vision was to keep the ingenuity, storytelling and giftability of Sweeter Cards intact, while unlocking more possibilities for flavors, occasions and scalability,” says Jodie Schillinger, executive vice president at Maple Ridge Farms. “We’ve done just that, and the market response has been incredible.”

    PromoWire

    The Vernon Company Adds Sales Pros

    The Vernon Company (PPAI 109323, Platinum), PPAI 100’s No. 25 distributor, welcomes Troy Smith and Patricia Ditto to its national sales team.

    • With more than 25 years in the television industry, Smith brings a fresh, creative perspective to promotional marketing.
    • Though new to the industry, Smith is no stranger to Vernon – his father has been with the company for nearly 30 years.

    “Though new to the industry, he brings a strong work ethic and a grounded sense of integrity,” says Stephanie Critchfield vice president and national sales manager at Vernon. “He’s already shown great promise, and we’re excited to see how he grows with us.”

    • Since launching manufacturer Sticky Fish in 2011, Ditto has built a reputation for delivering creative branding solutions.
    • Her company’s products can be found in bait and tackle shops across the U.S., as well as in the hands of emerging brands and established businesses.

    “Patricia is well on her way to success, and there’s no doubt in my mind that she’ll get there,” says Kelli Denes, director of business development at Vernon. “We’re incredibly excited to have her on our team and can’t wait to see everything she’ll accomplish moving forward.”

    PromoWire

    SanMar Recognized As A US Best Managed Company

    SanMar (PPAI 110788, Platinum), PPAI 100’s No. 1 supplier, SanMar has been selected as a 2025 US Best Managed Company.

    • Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies.

    “I’m proud to share with our team that their dedication to our customers and their communities has been acknowledged for the fourth time, earning us the recognition of Gold Standard,” says Jeremy Lott, president & CEO of SanMar.

    PromoWire

    Charles River Apparel Sponsors Circle Of Hope’s Flagship Fundraiser

    Charles River Apparel (PPAI 111644, Gold), PPAI 100’s No. 37 supplier, served as the Presenting Sponsor for Hope Blooms 2025, the flagship fundraiser hosted by Circle of Hope, which took place at Gore Place in Waltham, Massachusetts.

    • The event, which raised a total of $170,000, brought together community leaders, partners and advocates to support individuals experiencing homelessness across Massachusetts.
    • Circle of Hope works with over 32 shelters, clinics, schools and community organizations to provide essential items for tens of thousands of people each year.

    As a proud partner for over 15 years, Charles River Apparel has donated more than $500,000 worth of apparel to support Circle of Hope’s mission. “It’s an honor to support this work and stand alongside such a dedicated organization – one that helps restore a sense of personal dignity and deliver hope to those who need it most,” says Jason Lipsett, president of Charles River Apparel.

    PromoWire

    Imperial Voted No. 1 Headwear Brand In Golf

    Imperial (PPAI 133496, Standard-Plus) has been named the top headwear brand for private and resort golf facilities by the Association of Golf Merchandisers for the eighth year in a row.

    • The recently released annual membership study by AGM shows Imperial leading with 46% of the votes.
    • The brand continues to lead across all types of facilities, with more than 50% of private club respondents naming Imperial as their best seller.

    “Imperial is very grateful for the strong relationships and partnerships we have with AGM members,” says David Shaffer, president of Imperial. “Our team is very passionate about the Imperial brand, delivering first-quality merchandise and helping our customers execute for their clientele.”

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