ePromos Promotional Products (PPAI 212648, Platinum), PPAI 100’s No. 27 distributor, has announced the launch of a refreshed brand identity and a fully reimagined website. The launch aligns with Women’s History Month and the company’s March founding anniversary, honoring nearly three decades of innovation and five years as a certified Women’s Business Enterprise.

At the center of the refreshed identity is a distinctive “e” symbol formed by two overlapping circles, representing partnership in action and the spark that happens when bold ideas and expert execution come together. Forest green anchors the updated identity as the primary brand color, reflecting ePromos’ commitment to sustainability, stability and long-term client relationships.

The new brand platform is built around “The Power of a Real Promos Partner,” positioning ePromos as an extension of clients’ teams rather than just another vendor.

“Our clients don’t just need promo; they need a partner who understands their brand and the pressure to get it right,” says Todd Bold, chief revenue officer at ePromos. “From curated collections to complex campaigns, we’re making it easier to move from brief to breakthrough.”

Launching alongside the refreshed brand, the new ePromos.com delivers a faster, mobile-first experience with enhanced search, streamlined navigation and an elevated, editorial-inspired design.

“This is more than a new website, it’s a statement about who we are and where we’re going,” says Christine Puglisi, chief marketing officer and co-owner of ePromos. “We’ve reimagined ePromos around one simple idea: real promos move people. Our new experience brings inspiration, strategy and technology together so brands can rep what they love with more style, purpose and impact.”​

L2 Brands (PPAI 895777, Standard-Plus) has announced a new leadership role: Chris O’Connor has joined the company as its newly appointed vice president of business development.

• O’Connor began his career at the Advertising Specialty Institute in distributor sales.
• He later spent 16 years at Bodek and Rhodes – advancing from inside sales to national sales and managing key accounts – through its acquisition by alphabroder.
• Most recently, O’Connor served as vice president of sales at NC Custom for nine years.

“We’re thrilled to have Chris lead the charge in the promotional products industry,” says Marc Held, president of L2 Brands. “Chris’ expertise in sales leadership makes him the ideal choice to build this department from the ground up and drive our mission forward.”

Headwear USA (PPAI 205801, Gold), PPAI 100’s No. 26 supplier, announced it has been awarded the EcoVadis Gold Sustainability Rating, placing the company among the top performers globally for environmental, social and ethical responsibility.

This recognition reflects not only Headwear’s commitment to sustainable business practices but also the consolidated efforts of the Headwear Group, whose global data and performance formed the foundation of the assessment.

“This milestone reflects our ongoing commitment to responsible and sustainable operations,” says Peter Barblett, international director. “With using data from all our branches, it represents the collective progress of our global group. We advance together as one organization.”