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PromoWire (10/9-10/13)

News And Notes From Around The Industry

Industry Veteran Joins Perry Ellis International

1/6

PCNA Breast Cancer Awareness Giveback Campaign Is Underway

2/6

SnugZ USA Partners With Puffin Drinkwear

3/6

Vernon Launches On-Demand Stores

4/6

Storm Creek Launches Sustainability Survey For Distributors

5/6

Atlantis Headwear Becomes Official European Licensee For All Blacks Rugby Team

6/6

PromoWire

Industry Veteran Joins Perry Ellis International

Perry Ellis International (PPAI 255232, Gold), PPAI 100’s No. 52 supplier, has announced the appointment of Tim Mason as the national sales manager of its corporate sales division.

Previously the vice president of sales at Fossa Apparel, PPAI 100’s No. supplier, Mason has over 30 years of promotional experience in both apparel and hard goods.

“In this role, Tim will collaborate with our executive team to enhance sales, foster distributor partnerships, broaden the sales team’s outreach and contribute to strategic growth initiatives,” says Jeff Smith, vice president of sales at Perry Ellis Corporate.

“Throughout his career, he has received numerous industry accolades and has played a pivotal role in achieving “Best Companies to Work For” rankings for the companies he has been associated with. We’re confident that Tim’s extensive experience and leadership will be invaluable to Perry Ellis International.”

PromoWire

PCNA Breast Cancer Awareness Giveback Campaign Is Underway

PCNA (PPAI 113079, Platinum), PPAI 100’s No. 5 supplier, has announced that its 2025 giveback campaign for Breast Cancer Awareness Month is underway.

The company is donating 100% of profits from select products to the PA Breast Cancer Coalition, supporting research, providing free care packages to newly diagnosed women and sharing life-saving awareness across Pennsylvania.

  • 100% of the profits from the following products will be donated to PA Breast Cancer Coalition: Stanley Quencher ProTour Flip Straw Tumbler 40 oz (1603-21) in both frost and cream colors as well as the Stanley Quencher ProTour Flip Straw Tumbler 30 oz (1603-22).

PCNA has launched the following in support of BCA Month:

  • BCA Buying Occasion Catalog: A curated guide featuring top product ideas for giveaways, patient or staff gifts and fundraising.
  • Furthermore, PCNA has recently launched new pink colored items, symbolizing BCA Month:

Ryze 22oz Aluminum Bottle with Bamboo Lid (SM-6928)

Srixon Soft Feel Golf Balls – 12 Pack / 3 Pack (9902-04 / 9902-03)

PromoWire

SnugZ USA Partners With Puffin Drinkwear

SnugZ USA (PPAI 112982, Platinum), PPAI 100’s No. 6 supplier, has announced an exclusive partnership with Puffin Drinkwear, the retail brand specializing in custom-shaped can coolers with insulated apparel for your drink to wear.

“We’re thrilled to kick off this partnership with SnugZ USA,” says Tory Upham, CEO of Puffin Drinkwear. “Its expertise and reach further amplify our ability to deliver on what drives Puffin every day by creating products that spark joy and make people happy.”

Katy Burum, director of brand addition at SnugZ USA, adds, “SnugZ thrives on partnering with brands that bring fresh energy and genuine excitement to the promotional products industry. By adding Puffin to our lineup, we’re giving distributors and their customers a unique way to showcase their brand identity through products that people don’t just use but love to show off. These are the type of products you see in stores and wish someone would buy it for you or you buy for yourself.”

PromoWire

Vernon Launches On-Demand Stores

Vernon Company (PPAI 109323, Platinum), PPAI 100’s No. 26 distributor, has announced the official launch of its On-Demand Stores, a new e-commerce tool designed to simplify the buying process and elevate the branded merch experience for clients.

Vernon’s On-Demand Stores provide automated ordering: Once a store is set up, orders are processed automatically. In the first few weeks following the launch, it created over 70 new opportunities and opened doors to new business.

Benefits include:

  • Products are made and shipped on demand, eliminating costly stockpiles.
  • Thousands of apparel and hard goods available, curated for each client’s branded store.
  • Orders shipped in seven to ten days.
  • Reduce waste from unused inventory.
  • Launch the merch you need, when you need it. Offer event and season-specific items with ease.
  • Eliminate storage and overhead cost.

“We’ve built a flexible system designed to adapt and scale, and we’re committed to continued investment to ensure our customers and account executives have the best possible experience,” says Lisa Hubbard, vice president of sales and marketing at Vernon. “It’s a journey that we happily embrace so we can meet the needs of everyone from simple to the most complex customers.”

PromoWire

Storm Creek Launches Sustainability Survey For Distributors

Storm Creek (PPAI 438091, Gold), PPAI 100’s No. 33 supplier, has announced the launch of its 2025 Sustainability Survey, inviting distributors across the promotional products industry to share insights on the growing demand for responsible, sustainable apparel.

“We know sustainability matters more than ever in today’s marketplace,” says Laura Smith, sustainability lead at Storm Creek. “This survey is about listening to our partners – learning what their customers are asking for and identifying where we can continue to lead in developing products, tools and resources that truly make an impact.”

  • The survey takes just three minutes to complete.
  • Insights gathered will also help guide Storm Creek’s product roadmap, Sustainability School and sustainability storytelling throughout 2025 and beyond.

Take the survey here.

PromoWire

Atlantis Headwear Becomes Official European Licensee For All Blacks Rugby Team

Atlantis Headwear (PPAI 753003, Standard-Plus) has partnered with the All Blacks Rugby Team, based out of New Zealand, as its Official European Licensee.

The partnership was unveiled with an exclusive behind-the-scenes video shoot that brought the collaboration to life. “Working alongside All Blacks players, Atlantis captured the team’s natural energy and authenticity, shaping a collection that balances boldness and simplicity,” the company said. “Every detail, from the fabric used to the design, was built with intention, reflecting the values shared between the two brands.”

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