SEDDI (PPAI 894437) has announced the launch of Decorator, a 3D platform built to speed up how promotional products distributors and decorators sell and produce custom-branded apparel.

Decorator enables sales teams to deliver instant, photorealistic mockups on official blank styles, gaining faster client approvals and closing deals in record time. As part of its ongoing innovation, Decorator is unveiling a preview of its AI-powered lifestyle imagery feature, which creates on-model visuals directly from products in the platform.

“Decorator is becoming the visual front end for the branded apparel value chain,” says Alan Murray, CEO of SEDDI. “A single workspace where everything you need to create, approve and produce design lives.”

Brand Blvd (PPAI 395464, Standard-Base) has officially expanded into the U.S., with a team of four in place already and additional fractional U.S. staff supporting the effort.

• Kristina Mayoros is the vice president of U.S. sales.
• Jenna Kues is the vice president of store operations and experience.
• Jackie McKellar is executive director of business development.
• Brad Green is an account manager.

“This move allows us to better serve our existing Canadian and U.S. clients, while also opening up new cross-border opportunities,” says Chris Sinclair, CEO of Brand Blvd. “We’re excited to bring our unique, creative approach to a broader market and build on the strong relationships we’ve developed over the years.”

Pop! Promos (PPAI 564497, Gold), PPAI 100’s No. 45 supplier, has announced its cofounder Sterling Wilson has been elected to the Sedex Holdings Limited board as a member director.

• SHL is a membership organization that promotes improved labor conditions and other corporate social responsibility practices in global supply chains.
• SHL is the majority shareholder in Sedex Information Exchange, which operates the Sedex Platform, assessment tools (including the SMETA audit methodology) and services to supply chain businesses.

“As a longtime member of Sedex and proponent of sustainable sourcing, it’s an honor to serve as a member director on the SHL board,” Wilson says. “I look forward to working with the board to shape a bright future for Sedex that aligns with the needs of the branded merchandise industry.”

Promotional Products Association Southwest is hosting a Fall Wine Social on Thursday, November 13, from 5 p.m.-7 p.m. at Cross Timbers Winery in Grapevine, Texas.

In lieu of a registration fee, PPAS is requesting a $10 donation to the Promotional Products Education Foundation.

For more information, click here.