commonsku (PPAI 552077), the cloud-based CRM and order management platform powering over $1.8 billion in network volume, has announced the appointment of Kara Parkinson as its new senior vice president of marketing.

Prior to joining commonsku, Parkinson held senior marketing and business development roles at EcoOnline, Alcumus, AudienceView, Intuit and Apple.

“Kara’s leadership experience scaling global brands and building high-performing marketing teams is exactly what we need as commonsku enters our next chapter of growth,” says Catherine Graham, CEO of commonsku. “Her ability to blend creativity, strategy, and data-driven insight will help us reach more customers, deepen client engagement, and amplify our mission to help distributors and suppliers grow smarter together.”

SnugZ USA (PPAI 112982, Platinum), PPAI 100’s No. 6 supplier, has announced a partnership with Springland Pets, a retail brand whose pet accessories have been featured on Shark Tank and “Oprah’s Favorite Things.”

“SnugZ is proud to partner with Springland Pets, a brand that celebrates the joy and connection people share with their pets,” says Katy Burum, director of brand addition at SnugZ USA.

“In an industry where promotional products are about building relationships, Springland offers a fresh way for distributors to tap into one of the strongest bonds out there – the love for animals. Its unique, pet-friendly products bring personality, purpose and a whole new category of engagement to the promo world.”