More than 70 promo pros from across the country gathered in Washington this week for PPAI’s annual Legislative Education and Action Day, and they had a packed agenda.

Whether experienced attendees or first-timers, all were eager to share the branded merchandise industry’s scope, influence and needs with representatives, senators and their staffers.

This year, thanks to the Association’s partnership with Thorn Run Partners, a top 10 Washington lobbying firm, PPAI members had Capitol insiders guiding the way as they visited congressional offices.

RELATED: LEAD 2025: Tariffs And Trade Topped The List Of Concerns

Just one day after LEAD 2025, the tariff roller coaster took another turn as President Donald Trump not only announced a 90-day pause on reciprocal tariffs for countries that haven’t retaliated against the United States but also raised tariffs on China to 125%.

PPAI has long supported free trade. Serving members of all political stripes, the Association recognizes the need for policies that strengthen the U.S. economy and support domestic manufacturing. However, any measures – including tariffs – must be implemented strategically to minimize short-term economic disruption while setting the stage for long-term growth.

Abrupt cost increases impact businesses of all sizes, from small distributors to global suppliers, ultimately affecting jobs, investment and product pricing throughout our industry.

RELATED: LEAD Brought Promo’s Voice To Congress: Now It’s Your Turn

“We advocate for a thoughtful approach – one that balances economic goals with the realities of supply chain dynamics,” says Drew Holmgreen, president and CEO of PPAI. “With support from our lobbying partners in Washington, we are in ongoing conversations with industry volunteers, trade groups and policymakers with the goal to ensure that any trade policies consider the full scope of their impact and allow businesses time to adapt.”

Other priorities included opposing the SWAG Act, which would prohibit government agencies from using federal funds on branded merchandise, and supporting the Modern Worker Empowerment Act, which would amend the Fair Labor Standards Act and aims to provide a clear definition that is more favorable to independent contractors.

Below are LEAD Case Studies on promo’s importance and impact:


All PPAI members are welcome and encouraged to support the Association’s advocacy efforts. Follow PPAI Media and our Newslink emails for opportunities to participate in ongoing lobbying initiatives focused on tariff relief and other issues of importance to the promotional products industry.

For questions or suggestions on regulatory or government affairs issues, please contact Rachel Zoch at RachelZ@ppai.org.