Storm Creek (PPAI 438091, Gold) will be holding a live webinar on sustainability Wednesday, April 17. The session, which is geared toward providing distributors with sustainability insights for 2024, is in honor of Earth Month and part of Storm Creek’s Sustainability School initiative.

Hosted by the Eagan, Minnesota, supplier, the webinar is a collaboration between Storm Creek, PPAI and SwagCycle, a company that helps businesses repurpose, recycle and donate their obsolete branded merchandise in a sustainable way and has worked with numerous promo companies.

To register for the webinar on Zoom, click here.

“Sustainability Demystified”

Participants in Wednesday’s webinar include:

  • Fudenberg (moderator)
  • Wimbush
  • Doug Jackson – president and founder of Storm Creek
  • Ben Grossman – founder of SwagCycle & co-president of Grossman Marketing Group

The session will cover evolving sustainability issues and their impact on distributors and end buyers. Its three key topics include:

  • Decoding and Demystifying – The panelists will discuss terms and trends and explain how sustainability correlates with business success.
  • Circularity – Actionable information about fabrics, insulations and circularity initiatives.
  • End-of-Life – Straightforward tips and options for handling products as they have reached their final use.

“I’m thrilled to be collaborating with Storm Creek for this Earth Month webinar where I’ll share some insights on the language of sustainability, the importance of collaboration and what PPAI is doing to help support members in this important space,” says Wimbush.

The webinar will take place at 11 am CT on Wednesday, April 17.

  • Attending the full session will earn promo professionals one Certified Advertising Specialist (CAS) credit.