Celebrities are the new wellness entrepreneurs. From Kate Hudson’s Fabletics to Gwyneth Paltrow’s Goop Skincare, Hollywood stars, supermodels and musicians are turning years of healthy living into a profit. Travis Barker, drummer for rock band Blink-182, is no different.

Edgy canned water company Liquid Death partnered with rock star Travis Barker to “refresh” fans. They created a limited-edition enema kit that sold-out immediately. Each water kit came with a custom-branded enema bulb and a 19-ounce can of Liquid Death autographed by Travis himself.

In 1999, the Blink-182 drummer played on an album called “Enema of the State.” The kits were also sold for a tongue-in-cheek $182. The Liquid Death website adamantly states that this kit is an adult art piece and not intended for medical use.

This unique promotional item goes beyond traditional self-care. Mixing novelty with star power, it’s an impression magnet. Liquid Death, the non-alcoholic beverage company, is known for its oddball marketing antics. The company recently partnered with pro basketball star Jalen Green to create unique memorabilia: a “Severed Head Basketball.” In today’s world, as marketers battle for consumers’ dwindling attention, if you can baffle and bewilder, you win.