What events do you have coming up this summer? Maybe you’re attending the PPAI Women’s Leadership Conference in a few weeks, or perhaps you have some alumni gatherings or coffee meet-ups on your agenda. Whether you work in sales or in another role, your networking skills matter. You never know when a conversation could turn into a business or mentorship opportunity.
Writer Lily Herman says it’s no secret that professional contacts are crucial when it comes to doing your job well and advancing in your career. But turning those contacts into a truly meaningful network? That requires some effort. In this issue of PromoPro Daily, we share Herman’s tips for turning contacts into valuable connections.
Consider why a connection matters. Before approaching a potential connection, Herman recommends thinking about your goals and how a connection can help you achieve those goals. You may also want to consider what you have in common with a connection and how it could be a conversation starter. If you believe that building connections is key to getting where you want to be, Herman says you need to network with intention.
Determine the best way to reach out. Most people are just a few clicks away on LinkedIn. However, depending on your relationship with the contact, Herman says you may want to choose a different approach. You might want to begin with an email and build the relationship over time. Then, you can position yourself for opportunities without being pushy.
Figure out how you can be helpful to them. Networking should flow both ways. If you want help or guidance, you should offer it too. Herman says simple gestures like sharing someone’s work on LinkedIn or providing a resource they need can go a long way.
Become a professional people want to know. Herman points out that when you want a strong professional network, you should become a promo pro that others want to connect with. Share your ideas and insights on social media. Highlight the interesting projects you’ve completed. Basically, become someone that people want to get to know.
Your contact list is more than just names and numbers but a source of potential opportunities. Try some of the ideas above to turn those casual connections into clients, mentors or referrals. Every conversation is a chance to build something valuable.
Compiled by Audrey Sellers
Source: Lily Herman is a New York-based writer and editor who contributes to The Muse and others.
