What can you make with 200 bottle caps, 75 plastic bottles, 20 plastic bags, 20 coffee cup lids and two abandoned tents? Using these post-consumer-recycled plastic materials and more, renowned sculptor Sarah Turner made two life-sized sculptures to represent two people, or fans, which Heineken UK commissioned to send a message to remind consumers to consider green practices.

Heineken, the global beer brand based in Amsterdam, has been working on a company-wide green initiative, 2030 Brew A Better World, which includes a pledge to become carbon neutral by 2040. To encourage European consumers to think about the green footprint of the items they buy, Heineken placed these two sculptures outside of two soccer stadiums, Etihad Stadium in Manchester and Tottenham Hotspur Stadium in North London—Heineken is the stadiums’ official beer partner—for the Premier League fixtures. The sculptures were positioned side by side on a platform, which had a banner with the hashtag #NoPlasticFansHere written in large, black lettering.

In addition to the materials listed above, the sculptures were also made using reclaimed bubble wrap, a discarded airbed and paddling pool, 50 disposable spoons, 50 straws, reclaimed wood, reclaimed AstroTurf and plastic scraps leftover from the production of PPE masks; a creative way to reimagine the use of waste to get consumers thinking.

In a statement, James Crampton, corporate affairs director for Heineken UK, said, “We are on a journey, just like every other business and individual, to make positive changes to further reduce our impact on the planet…. We hope our #NoPlasticFansHere campaign will do just that and spark a conversation among football fans and the wider hospitality industry, encouraging more people to choose plastic-free and sustainable options where possible.”

This effort follows many recent, green-focused changes on Heineken’s behalf. In 2020, the company ditched single-use plastic rings and shrink wrap to package cases of its canned beverages, and replaced them with eco-friendly cardboard, or “Green Grip,” salvaging more than one million pounds of waste each year. And last year, Heineken introduced its 2030 Brew A Better World program, which outlines a set of goals focused on the safe consumption of alcohol couple with environmental and sustainable goals, with benchmarks that include Heineken reducing 30-percent of its overall waste by 2030 and to stop sending waste to landfills from 166 of its production facilities by 2025.