Geiger (PPAI 105182, Platinum), PPAI 100’s No. 5 distributor, has announced the acquisition of German company SOESTMEDIA. The company was technically purchased under the Geiger GmbH umbrella, which is based out of Germany.
- Last July, Geiger acquired WER GmbH and rebranded it as Geiger GmbH.
- Prior to that acquisition, WER GmbH had acquired 12 other companies, making it a formidable presence in the European market.
- SOESTMEDIA represents its 13th acquisition and its first since taking on the Geiger GmbH name.
“We are excited for our first acquisition of Geiger GmbH in Germany after joining Geiger,” says Vicky Kinasz, president of Geiger International. “It is a testament to our commitment to expand our services and market reach.
“Now operating as Geiger GmbH, we will have an even stronger reputation and coverage for our clients with SOESTMEDIA.”
Vicky Kinasz
President, Geiger International
SOESTMEDIA’s owner, Marita Kempchen-Bock, says that she sees retirement on the horizon and that Geiger represents a confident legacy for her company.
“It was important to find a partner who would not only value the dedication of my outstanding team but also continue to serve our customers with the same care and commitment,” Kempchen-Bock says. “With Geiger GmbH’s impressive growth and comprehensive service offering, I’m confident I’ve found the ideal partner. This transition allows me to gradually embrace the next exciting chapter of my life with peace of mind.”
Geiger GmbH’s managing partner, Alex Heinecke, says that Kempchen-Bock’s decision to hand over the company creates a responsibility for the German company.
“Marita has spent years building a remarkable company with a talented and genuine team,” Kempchen-Bock says. “We are honored that she has chosen to entrust us with her company, her team and her valued customers.”
Continued Global Expansion
In December, Geiger underwent a brand refresh that, in part, aimed to unify the global teams that the company has amassed.
“It signifies the unity of our global teams and our shared dedication to delivering exceptional value to our clients. As we align under one cohesive identity,” said David Geiger, the distributor’s president says. “We’re not only honoring our heritage but also setting a clear course for the future – one rooted in collaboration, innovation and a commitment to making a positive impact worldwide.”
- Geiger has also solidified its presence in the United Kingdom with five acquisitions since 2018.
Establishing a unified global brand identity has become a top priority, the company says, which is why both Geiger in the UK and in Germany now operate under the Geiger logo.
“By unifying our brand under a single cohesive identity, we’re not just standardizing our look – we’re showcasing the strength of our shared purpose and the collective power of our global team,” says Stephanie Whitman, vice president of marketing at Geiger. “This transformation symbolizes the collaboration and forward-thinking approach that defines Geiger as we continue to grow and serve our global clients.”
