Valerie Hayman Sklar, president of Detroit, Michigan-based distributor Corporate Specialties (PPAI 200872, D1), has been accepted into the Forbes Business Council, a growth and networking organization for businessowners and leaders worldwide. Hayman Sklar was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, personal and professional achievements, and honors.

“Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world,” says Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “We are honored to welcome Valerie into the community.”

Hayman Sklar sees the Forbes Business Council as a perfect opportunity to showcase the power of promotional products and elevate the industry’s image. “Many marketers and businessowners still see branded merchandise as a commodity giveaway,” she says. “Being able to connect with this esteemed group of professionals and demonstrate the strength our advertising medium has as an integral part of marketing campaigns is a great honor and responsibility.”

Her expertise is already being recognized, as she was invited to participate in the article “Setting Up A Virtual Event? 15 Common Mistakes To Avoid.” While most of the commentary centered around tech and logistical issues, Hayman Sklar was able to offer another perspective.

“With all the restrictions keeping people separated, we are craving connection,” she says. “Promotional products can provide something tactile in an otherwise digital experience and give recipients a sense of belonging. I hope readers of the article are able to not only see the impact promotional products can make but also implement the recommendations into their next virtual event to help them better connect with their audience.”

Read the article here.