Cap America (PPAI 111597, Gold) – ranked the No. 11 supplier in the inaugural PPAI 100 – announced two new key leadership changes to its sales team. Through two promotions, the Missouri-based supplier is empowering their team members in revenue-based strategic goals.

  • Craig Wallace was promoted to vice president of sales.
  • Additionally, Lauren Allen was promoted to director of sales.

In a statement, the company noted that promoting from within, and specifically the elevation of these two individuals, are part of an ongoing goal to “foster a strong and forward-thinking leadership team poised for long-term success.”


‘Uncovering New Growth’

Wallace’s promotion to vice president of sales comes approximately six months after he joined Cap America as a national sales manager. Wallace came to the supplier, however, with two decades of experience in the industry.

  • Prior to being hired by Cap America, he spent just under two years on the sales team at SnugZ USA.

Having spent years developing key relationships across the industry, Wallace will be trusted with implementing key sales strategies. Included in the responsibilities of his new position are:

  • Crafting and executing sales strategies in order to broaden its customer base.
  • Leveraging market analysis and business intelligence.
  • Uncovering new growth avenues and sales initiatives.

Working closely with Cap America’s executive team, Wallace will report to Burgin.

“Craig has consistently proven himself to be a valuable asset to the team,” Burgin says. “His analytical approach and strategic thinking have already started shaping our future. I am eager to see the innovative and growth-oriented changes his leadership will bring.”

A ‘Culture Of Continuous Improvement’

Allen joined Cap America in 2021 as a national sales manager and brings about a decade of promo experience into her new role as director of sales.

  • She spent over seven years at Geogia-based supplier Boxercraft, eventually reaching the title of national account sales manager.

In less than three years at Cap America, Allen has helped the supplier explore new market opportunities. In her new role, her responsibilities will include:

  • Achieving sales targets
  • Driving revenue growth
  • Overseeing daily operations of the sales department
  • Monitoring policies, strategies and processes for efficient implementation.

Cap America expects her leadership to be part of “fostering a culture of continuous improvement and professional growth.” In her new role, she will report to Wallace in his new role. The two have worked together previously.

 “Lauren’s promotion is a natural progression of her proven leadership skills,” Wallace says. “Her ability to guide and motivate has already made her an indispensable asset to our team and customers alike. I have no doubt that under Lauren’s direction, our sales team will witness unprecedented achievement and success.”