BIC Graphic NA has announced a new and exclusive partnership with grill accessory-maker Grillight. The new partnership is Grillight’s first venture into the promotional products industry. BIC Graphic NA began selling Grillight items to promotional products distributors on June 3.
Grillight tools offer patented features like built-in LED flashlights, gravity lock tongs and magnetic aprons. The line of solution-based products is designed to maximize function while still being stylish. The initial launch includes two different products from Grillight, an LED tool gift set and a magnetic apron. Both products are exclusive to BIC Graphic within the promotional products industry. The partnership with Grillight marks the latest addition to BIC Graphic’s portfolio of nearly 70 brands.
“Barbecue and grilling accessories are extremely popular in the outdoor category right now,” says Kelly Diomeda, BIC Graphic NA product manager for the outdoor and leisure category. “We’ve seen a significant increase in sales of our barbecue items over the last year, so partnering with Grillight seemed like a great fit. Their passion for designing innovative, problem-solving products aligns well with our mission to provide distributors with the best brands in the business.”
Colton Knittig, president and co-founder of Grillight, says, “After several years of significant growth in retail, we are excited to partner with the best in the business as we expand into the promotional products channel. Grillight is excited to offer our premium, innovative products to BIC Graphic distributors and looks forward to new exclusive offerings in the future.”
