In June, Los Angeles, California-headquartered distributor BAMKO (PPAI 242148, D11) teamed up with Dunkin’ and Jones Knowles Ritchie (JKR), a design-led creative agency, to create a limited-edition series of Dunkin’-branded face masks to keep fans covered. The project raised more than $61,000 for the Dunkin’ Joy in Childhood Foundation, supporting health and hunger relief for children in underserved communities.
The masks, which will be on sale until August 31 or while supplies last, retail for $10, plus applicable tax and shipping, and $3 from the sale of each mask is donated to the Dunkin’ Joy in Childhood Foundation. BAMKO and Dunkin’ collaborated with the goal of raising funds for an important cause while promoting responsible mask-wearing with their fun, colorful designs.
“We heard from our fans on social that there was a desire for both self-expression and brand love as they adapted to the new normal. We created five Dunkin’-inspired mask designs with this in mind and encourage our fans to continue the best practice of mask-wearing in a way that spreads joy,” says Drayton Martin, vice president of brand stewardship for Dunkin’. “This sort of creative and out-of-the-box thinking that aligns with the values we hold so dear is why BAMKO and JKR have been such great teams to collaborate with over the years.”
BAMKO Chief Operating Officer Jake Himelstein adds, “We’ve found ourselves in a profound moment as a society. The challenge of finding ways to step up and do good during trying times energizes the team here at BAMKO. Dunkin’ has seen that this moment offers us an opportunity to promote responsible habits in a new normal, spread joy to children and have some fun in the process.”
