4imprint (PPAI 107200, Platinum), PPAI 100’s No. 1 distributor, has released its trading update and notice of final results, containing financial results for 2025. While revenue remained mostly stable compared to 2024, the company did dip lower in profit before taxes versus 2024 by approximately 3%.

  • Speaking broadly, as one of the most prominent entities in promo, 4imprint’s financial results are relatively in line with the findings of the 2025 PPAI Sales Volume Estimate.
  • That is to say: In a year of significant external pressures and uncertainty, both the industry and 4imprint could reasonably describe their performance as resilient but not necessarily expansionary, with performance sustained through operational discipline rather than volume growth.


Key Points

A handful of pertinent facts were released concerning 4imprint’s 2025 financial year.

  • The distributor reported $1.35 billion in revenue. This is slightly down from 2024, which came in at $1.37 billion, representing approximately a 1.5% decrease.
  • Profit before tax saw a slightly larger decrease in one year. Profit in 2025 is expected to be no less than $149 million, which is down 3% from 2024’s $154 million.


The report, however, notes that there was stability to point to in gross margin. “Gross profit margin remained strong at around 32% for the full year,” the report reads. “The marketing mix provided the flexibility we anticipated, and as a result, a double-digit operating profit margin has been maintained for the full year 2025.”

  • Total order count was down 3%.
  • But average order value was up 1%.
  • New customer orders were down 12%.


But within this context, existing customer orders were flat, which 4imprint suggests “reflect strong and consistent retention rates.”

  • The company was still working with a double-digit profit operating profit margin for the full year of 2025.
  • Cash balance (unaudited cash and bank deposits) was $133 million versus $148 in 2024. This is still a strong number, but modestly lower, reflecting the external circumstances.


What Can This Tell Us About The Future?

Only so much can be drawn out from the financial statements of any one promo company, but in this case, it is the largest distributor in the industry, and the results suggest that it has faced a lot of the same frustrations that much of promo faced in 2025, navigating them with resilience and discipline.

Revenue stability was achieved despite declining order volumes, and pressure seemed to be concentrated to new customer acquisition rather than in the existing customer base. External circumstances such as tariffs and cost increases have been out of promo’s control, but 4imprint feels poised for a moment when stability re-enters the landscape.

“The board is very confident that the [4imprint] Group will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve,” the statement reads.