Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to customers, prospects and other important audiences? Do you install software programs on people’s computers or mobile devices? Do you carry out these activities in or from Canada? If you answered “yes” to any of these questions, Canada’s Anti-Spam Legislation (CASL) will likely affect you. To address CASL, PPAI and its Canadian affiliate, Promotional Product Professionals of Canada (PPPC) are working together to share a few best practice ideas and to address common CASL challenges that affect the promotional products marketplace and industry.
