Bobby Lehew

Chief Content Officer, commonsku

Bobby Lehew is chief content officer at commonsku, a workflow platform built for the promotional products industry and powering over $1.8 billion in annual volume across 900+ distributors. A former 25-year distributor, he hosts the skucast podcast, edits two industry newsletters – The Backpack and The AI Promo Brief – and speaks nationally on the future of merch and marketing.

Experts , Innovation

Bobby Lehew: The Industry’s AI Problem Isn’t Adoption. It’s Depth.

Having lived through the rise of e-commerce, commonsku’s chief content officer believes AI is splitting the merch industry again. Only this time, most don’t realize it yet.

April 6, 2026

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