On Sunday, the red carpet rolls out for the final time this season for the 98th Academy Awards. While the Oscars might not be your glass of bubbly, the swag bag is worth a look.

This year’s “Everyone’s a Winner” gift bag, reportedly worth over $350,000, includes plastic surgery, beauty products and vacation packages. The bag has been curated for 24 years by marketer Lash Fary of Distinctive Assets.

“This is something ​we do independently of the Academy with the intention of elevating small businesses, ​female-founded brands and minority-owned companies, and also because losing sucks,” Fary told Reuters.

@reutersshowbiz

About $350,000 worth of products and services are being packed and shipped to top acting and directing Oscar nominees this year. For 24 years, Lash Fary of marketing firm Distinctive Assets has curated swag for nominees, aiming to ensure everyone feels like a winner. "This is something we do independently of the Academy with the intention of elevating small businesses, female-founded brands, and minority-owned companies, and also because losing sucks," Fary told Reuters. #oscars #swag #gifts #giftbag #academyawards

♬ original sound – Reuters Showbiz

So, what’s in the bag? Without further ado, here are (some) of the items:

  • Arctic villa stay in Finnish Lapland with Northern Lights viewing and a private chef
  • Body‑sculpting liposuction from Dr. Thomas Su
  • Smile‑makeover consultation and teeth whitening from Beverly Hills Dental Arts
  • Facial rejuvenation from Dr. Konstantin Vasyukevich
  • Custom prenuptial agreement created by celebrity divorce attorney James Sexton
  • High‑potency cannabis products from RHYTHM
  • The Jet Set fragrances from On The Nose Perfumes
  • Vegan Cavi‑art from PETA
  • INSTYTUTUM skincare
  • “Movie Star” limited-edition fountain pen from BENU
  • Gold‑plated cold‑storage cryptocurrency wallet from Ballet


The list goes on (and on and on) from there. With dozens of items available, the bag covers just about everything celebrities can already buy for themselves.

But Oscar nominees aren’t obligated to accept the gifts. In fact, many don’t thanks to good ol’ Uncle Sam. According to the IRS, there’s no red‑carpet tax loophole. Because the items are given in connection with a professional role, they’re treated as income. Whomp, whomp.

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Other nominees pass on the gifts simply because they don’t move fast enough. Most of the high‑end luxury items are first come, first served. In the 2025 swag bag, a private flight and stay in Finland worth $48,000 was available to only one recipient, and just nine nominees could snag a three‑night stay in a beachfront villa in Turks and Caicos. You snooze, you lose.

If your Hollywood dreams never panned out, you can still indulge them within a plebeian price range.

  • TruFru Strawberries: $7.27
  • Song Survivor Party Game: $20
  • Skinny Dipped Almost Bites: $21
  • Chocolate‑covered pretzels with gold crystals from Posh Pretzels: $30
  • Señorita THC-infused non-alcoholic margaritas: $30
  • HydroJug Traveler Water Bottle, 32-ounces: $35
  • Watermelon Glow Pore Tight Toner and Toner Pads from Glow Recipe: $36
  • Supergoop! Unseen Sunscreen, SPF 40: $38
  • Tea Forte Tea Assortment: $45
  • Suavecito Anejo Tequila: $50


The 2026 Oscars take place at Los Angeles’ Dolby Theatre on March 15 at 7 p.m. CST.